What are merge tags?
Merge tags are placeholders that get replaced with real data when your email is sent.
Example:
Instead of writing “Hi John”, you can use a merge tag to insert each recipient’s name automatically.
Where to find merge tags
Depending on how you create your email:
HTML Editor → Available under the Personalize dropdown
Template Designer → Available under Recipient Details
The list below outlines all of the tags available to you.
Merge Tags for Headers
These are commonly used for email functionality and compliance:
%viewemail%— View email in browser%unsubscribe%— Unsubscribe link%forward%— Forward to a friend%nevermail%— Global unsubscribe from all Emercury emails%cur_date%— Displays the current send date
Social & Sharing Tags
Encourage subscribers to share your content:
%button_f%— Facebook Like button%button_t%— Twitter share button
Confirmation & Welcome Tags
Useful for signup and confirmation emails:
%user_field_9%— Opt-in date%user_field_8%— Opt-in IP address%user_field_7%— Opt-in website
Personalization Tags
Customize emails with subscriber details:
%email%— Subscriber’s email address%user_field_1%— First name%user_field_2%— Last name%user_field_3%— Gender%user_field_4%— Date of birth%user_field_5%— City%user_field_6%— ZIP code
Tracking Tags
These are often used inside URLs for tracking purposes:
%list_id%— Unique list identifier%report_id%— Unique report identifier%campaign_id%— Unique campaign identifier
Tips for using merge tags
✔ Personalize emails to improve engagement
✔ Use in subject lines and body content
✔ Combine with automation for dynamic experiences
If you’re unsure how to use merge tags or need help setting them up, feel free to reach out. We are here to help!