Keeping your email list healthy is one of the keys to strong deliverability and engagement. Over time, some subscribers stop opening or clicking your emails. Continuing to send to these non-engaged contacts can harm your reputation and lower your overall performance.
In this article, we’ll show you how to filter out non clickers and non-openers, move them into a dedicated “Non Engaged” list, and keep your engaged list cleaner.
Tip: Instead of deleting non-engaged subscribers, moving them to a separate list allows you to re-engage them on your own terms (e.g., with a monthly campaign).
Step 1: Create a “Non Engaged” List
From the Dashboard, click LISTS → NEW LIST.
Create a list specifically for your non-engaged contacts. Example: Name it Non Engaged.
Agree to Emercury’s Terms and Anti-Spam Policy and click CREATE.
You will see the confirmation: “List created successfully.”
Step 2: Open the List You Want to Filter
Click LISTS and select the list you want to clean.
Click View to open the list settings.
Step 3: Apply Filters
In the List Settings area, click Filter.
Select the conditions:
Didn’t Open
Didn’t Click
Set the filter match type to AND.
Set time filter
Click APPLY FILTER.
Step 4: Move Non-Engaged Contacts
Once the filter is applied, click MOVE.
Select the Non Engaged list you created earlier.
Click MOVE to confirm.
A prompt will appear: “Your emails will be moved shortly.”
That’s it! You’ve successfully moved out your non-engaged subscribers into a separate list.
Now that your non engaged subscribers are in their own list, you can:
Mail them less frequently (e.g., once a month).
Send re-engagement campaigns designed to win them back.
Eventually, remove them completely if they remain inactive after repeated attempts.
Why This Matters
Improves open and click rates on your main list.
Protects your sender reputation with inbox providers.
Allows you to still try and re-engage inactive subscribers without harming your core list performance.