Understanding Subscription Types
Emercury supports two types of subscription settings:
1. Global Subscription (Default)
When a contact unsubscribes with Global settings, they are unsubscribed from all lists in your account.
This means they will no longer receive any emails from you, regardless of which list they were originally subscribed to.
Best used if you want to respect a universal unsubscribe across all communications and ensure compliance.
2. By List Subscription
When a contact unsubscribes under the By List setting, they are removed only from the specific list they opted out of.
If that same contact exists on multiple lists, they will continue to receive emails from those other lists.
Best used if you manage different content streams or separate brands within the same account, where a subscriber may only want to stop one type of communication but not all.
Note: By default, the subscription type is set to Global.
How to Change Subscription Settings
Follow these steps to update your default subscription type:
Go to Account Settings
Click on your profile menu and select Account settings.
Navigate to My Defaults
In the settings menu, select My defaults.
Update Subscription Type
Under Subscription type, open the dropdown menu.
Choose either Global or By List depending on your preference.
Save Changes
Confirm your selection to apply the new default across your account.
Example Scenarios
Use Global if:
You’re running a single brand and want to ensure that when a contact opts out, they stop receiving all communication from you.Use By List if:
You manage separate newsletters (e.g., “Product Updates” and “Promotions”). A subscriber might want to stop promotions but still receive product updates.
Choosing the right subscription type ensures you respect subscriber preferences while maintaining healthy engagement across your lists.