The optimal width for images in emails is approximately 600-800 pixels to ensure clarity and high quality across various devices. It's also advisable to compress images to reduce their size, which helps emails load more quickly. Ideally, image files should be around 200 KB, but they can be up to 1 MB. For GIFs, it's best to keep them under 500 KB and not to exceed 1 MB.
Optimal Image Size for Email Campaigns

Written by John Ortega
Updated over 12 months ago