Skip to main content

How to Add Engagement Conditions to an Existing Automation

In this guide, you’ll learn how to enhance your automation by adding engagement-based conditions, so you can send more targeted follow-up emails based on how your contacts interact with your messages.

Written by John Ortega
Updated over a month ago

What are engagement conditions?

Engagement conditions allow you to branch your automation based on user behavior, such as:

  • Whether a contact opened an email

  • How they interacted with specific messages

This helps you move beyond simple time-based sequences and create more personalized experiences.

Why use them?

By adding engagement conditions, you can:

  • Send different follow-ups depending on user activity

  • Target more engaged contacts with relevant messaging

  • Improve overall email performance and user experience

Watch the video

See exactly how to add engagement conditions step by step in the video below.

If you have questions or want help optimizing your automation, feel free to reach out. We are here to help.

Did this answer your question?