Asking yourself why you need to do this? Read why
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Once you have logged into Cloudfare you will need to choose the icon that says DNS as shown below.

After you have clicked the DNS icon you will then need to choose CNAME from the drop down in the following screen. In the first field enter img and in your second field enter img.em01.net then select the Add Record button. 

Once you have added that record then you will need to another record. You will need to enter url in the first field and url.em01.net in the second field and then select the Add Record button. 

Once you have added that record then you will need to add one last record. In the first field enter track and in the second field enter sm.em01.net and then select the Add Record button. 

Lastly you will want to remove the proxy from these CNAMES. To do this click on the orange cloud and change the status from DNS and HTTP Proxy as shown below

to DNS Only

Once you are done with this you can now login to your Emercury panel and Add your Branded URLs to the Branded URL Manager.
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Thats it! You're done. That wasn't so hard was it? Let us know if you have any questions. Please note that you will need to wait 24 hours before you can use these newly generated CNAME records.