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How To Set Up Branded URL's

Set up branded URLs so your emails display your own domain in links and images, protecting reputation and reinforcing your brand.

Written by Michael Batalha

Branded URLs replace Emercury default tracking domains with your own domain name inside email links and images.

Why this matters

  • Protects your reputation – you’re not sharing the same link domains with other senders.

  • Stronger branding – your recipients see your domain in every link and image.

Branded URLs replace Emercury default tracking domains with your own domain name inside email links and images.

What Is Image Domain, Click Domain, Track Domain, and Bounce Domain ?

  • Image Domain: Used for images in your emails.

  • Click Domain: Used for links in your emails.

  • Track Domain: Used for links in your footer (e.g., unsubscribe, forward to a friend).

  • Bounce Domain: Used for Delivery

Steps to Configure Branded URLs

Step 1 — Create CNAME for Image Domain

  • Record Type: CNAME

  • Host: img

  • Points to: img.em01.net

Step 2 — Create CNAME for Click Domain

  • Record Type: CNAME

  • Host: url

  • Points to: url.em01.net

Step 3 — Create CNAME for Track Domain

  • Record Type: CNAME

  • Host: track

  • Points to: sm.em01.net

Step 4 — Create CNAME for Bounce Domain

  • Record Type: CNAME

  • Host: bounce

  • Points to: rp.em01.net

Step 5 — Verify in Emercury

  1. Go to ⚙️ Settings → Brand Profile.

  2. Open Step 4 – Branded URLs.

  3. Enter your domains:

    • Image Domain → img.yourdomain.com

    • Click Domain → url.yourdomain.com

    • Track Domain → track.yourdomain.com

    • Bounce Domain → bounce.yourdomain.com

  4. Click Save Settings.

  5. When verified, you’ll see a green check mark.

Important Notes

  • DNS changes may take 24–72 hours to propagate. Don’t worry if verification doesn’t work right away.

  • You’ll need access to your DNS provider or hosting panel to make these updates.

  • Once complete, all images and links in your campaigns will use your branded domain but will still be served securely by Emercury servers.

Video Walkthrough

For detailed instructions, please check our instructions video:

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