Automations allow you to send a series of emails automatically based on specific triggers, actions, or conditions. Unlike an autoresponder, which typically sends a single message in response to an event, an automation can include multiple emails, delays, and decision points that guide contacts through a workflow.
In the video below, we walk through how to create a new automation in Emercury. You’ll see how to start an automation, choose the trigger that activates it, and build a sequence of messages using conditions, wait times, and other automation tools.
The video also demonstrates how to configure message settings, personalize emails using merge tags, and organize your automation using tags, conditions, and list actions.
Watch the video below to see how to create and configure an automation campaign step by step.