First, I'll start with the situation where you may have a blog where you are providing some really valuable content and may want to monetize your subscriber base. You may be monetizing your website already using AdSense, Taboola, Outbrain, or something like this. Next, you may have been working with a list manager of sorts to manage your list and split revenue with you, or maybe you have just not been doing anything with your subscriber base except emailing them your blog posts.
So you are collecting new subscribers, you are providing valuable content, and you may or may not be emailing out the content. What can you do to monetize your subscriber list or monetize it better?
First thing we want to do is set up our live feed to our list within our account. You can do this via API, Post URL, or Form Submit using Emercury forms.
Once your feed is working, you will be ready to set up your automation based on Subscribe.
First things first, go to Campaigns - Email Automation and Create A New Email Automation.
You will need to give it a name. In this case, we will call it Content Automation.
Next step: Select Subscribe. Basically, what you will be doing here is saying that when someone is added to this list, start the automation.
The next step is to select the list to which your leads are coming into. This is your live feed list.
Once selected, your screen will look like this.
Next steps are to create your first message. In this flow, we will send our first message as soon as we receive the subscriber. The first message is the most important one. In this message, we will welcome the new subscriber and set the expectations in the email message. Simply drag and drop the "Send a Message" from the right side menu under the "Start Campaign" as shown here.
To edit the message, click the message, and then the right side menu will give you options to "Edit Your Message" and "Change your global message setting options."
First, let setup your Global message setting options.
Here you can change the campaign name if you like. Add your default "From Name", select your reply to address, and make sure to check off "Use My Own Domain". On this step, you can also set your image URL, click URL and track URLs. Hit save and close to go back to the Send Message Settings.
Now let's get started on Editing Your Message. Click the Edit Your Message on the right side menu.
When you click Edit your message, you are brought to the HTML editor to create your message. You will have options from Name, Subject Line, Tracking, and, of course, your editor. You can customize messages as well with the Merge Tags.
Here is what your first message may look like
Once you're done with your messaging, click save and then back. This will bring you back to your automation actions menu. Next, let's add some conditions to that message. Let's add 2 conditions. First, let's add a condition based on Not Clicked, and then let's make one on Clicked.
Next, let's add a wait time until we send out our next message if the first message was not clicked. For this conversion automation, we are going to wait 1 day from the previous sending.
Once we have added the condition, let's go ahead and add our second message. Drag the Send A Message under the Not Clicked condition.
Now, let's not forget to work with the subscriber who clicked through. Let's add a condition now to move him to a new list. We will call this list the Monetize List. Drag the Move Emails under the If: Clicked Condition. You will notice that once you drag it over, you will see the dropdown to select the destination list to move to on the right side Actions Menu.
Now we have a good framework for our conversion path and a way to start our monetization path. We can add onto this using the framework of Send Message, If Clicked, Then Move, and If Not Clicked, Wait 1 Day and Send Message #2.
Here, you can see I added another level of the same framework. You can do this as many times as you feel is necessary to try and close the lead. Maybe this is 7 days of messages. You can repeat this framework as many times as needed.
Now that your conversion workflow is set, we start the second Automation based on Subscribe to the Monetize List we moved emails into if they clicked through on the conversion workflow.
Monetization Workflow
Once you have saved and closed the Conversion automation, you will come back to the All Email Automation Campaigns Screen. Choose the Create New Email Automation button on the right side.
Once you click Create, you will then need to name your automation. In this case, we named it Monetization Automation
Click Create, and then on the next screen select Subscribe. This basically means that when the subscriber is moved from the previous "Conversion" automation into this list, it will start the automation.
Now select the list that you moved your email addresses to based on the "Conversion Automation". We called this list the "Monetize List."
Once selected, your screen will then show the automation workflow.
Here we can add a message based on the subscription. So let's click on Send Message and drag it under Start Campaign.
Next let's add a wait condition to wait 1 day based on the previous send.
Once we have added that wait condition, we can now add our 2nd offer to the mix. Now, mind you, these offers should be related to the original vertical of your "Conversion Automation." For example, if your conversion automation was based on Home Owners Insurance, then maybe you would send offers based on owning a home. i.e., Mortgage Refinance, Roof Repair, Window Installations, etc.
You can continue to build this out for as many days as you have offers. If you want to base this automation on engagement, you may even try to send the messages based on opens or non-opens.
Just remember, once you are done creating your Automations, you enable them. As a rule of thumb, all automations are disabled until you actually enable them. To enable your automation, make sure to save and then close out of the automation you are in, and this will bring you back to the All Email Automation Campaigns screen. Select the checkbox next to your automation and then click the Enable Selected button.
That is it for this workflow on Conversion Automation. Please let us know if you have any questions.