You’ve cleaned your list, sending to a highly engaged audience, but your open rates still underperform. Because even the cleanest list in the world can’t protect you from one silent killer: bad email copy that triggers spam filters.
Once you land in the spam folder, your deliverability and your brand reputation start to slip away.
Content: The Hidden Deliverability Factor
Too many marketers obsess over sender reputation and overlook the content that is scanned by ISPs before your message reaches an inbox. Phrases, structure, formatting, and even image-to-text ratios can silently derail your campaign.
That’s where Emercury Content Scoring comes in.
What is Content Scoring?
Included in all Emercury plans, even free ones, this powerful tool helps you optimize your email before it’s too late.
Here’s what it does:
Identifies spam triggers hidden in your subject lines, body text, links, and formatting
Suggests actionable, real-time fixes you can implement in seconds
Boosts inbox placement by helping you stay in line with best practices
Whether you're a seasoned marketer or just starting, this tool acts as your deliverability co-pilot.
Included Tools & Checks:
RDNS Checker – Confirms reverse DNS records for proper IP/domain alignment
SPF Checker – Verifies that your SPF record is set up correctly for email authentication
DKIM Checker – Ensures your DKIM signature is valid and passing
DNSBL Checker – Detects if your domain or IP is listed on DNS based blacklists
GoogleBL Checker – Scans against Google’s internal blacklisting signals
SpamAssassin Checker – Scores your email using industry standard spam detection rules
HTML Validator – Flags issues in your email code that might affect rendering or spam detection, and offers solutions
Short URLs Checker – Detects risky or overused short links that might trigger spam filters
All of this works together to give you a clear score and improvement path before you even hit Send.
Test Before You Hit Send
Think of the Content Scoring Engine as a security check for your campaign. It ensures your email is built to reach the inbox, not get trapped in junk folders.
And the best part?
You don’t need to be on a premium plan. This feature is available to everyone, even free users.
So before your next send, take a minute to run your content through the Emercury Content Scoring Engine.
One quick scan could mean the difference between “inbox” and “invisible.”