The Domain Trending Report provides detailed insights into your email engagement trends across different email providers (domains) over time. This powerful analytics tool helps you identify deliverability patterns and optimize your email performance.
Accessing the Report
Navigate to Reports in your main menu
Select Domain Trending Report
Using the Domain Trending Report
Step 1: Select Brand Profiles
Brand Profile Dropdown: Use the left dropdown to select which brand profiles you want to analyze.
Click the dropdown to see all available brand profiles
Check the boxes next to each brand profile you want to include
You can select multiple brand profiles to compare their performance
Tip: If you have many brand profiles, consider analyzing a few at a time for clearer visualization.
Step 2: Choose Domain
Domain Selection: Use the second dropdown to select which email provider domain you want to analyze.
Choose from popular domains like Gmail, Yahoo, Outlook, Hotmail, and others
Currently, you can analyze one domain at a time
Step 3: Set Time Range
Time Range Options:
Last 7 days
Last 14 days
Last 30 days
Last 90 days
Choose the time range that best fits your analysis needs. Longer periods show broader trends, while shorter periods highlight recent changes.
Step 4: Generate Report
Click the Show button to generate your trend analysis.
Understanding Your Results
Trend Graph
The main graph displays:
Multiple colored lines: Each line represents a different brand profile
Vertical axis: Open rate percentage
Horizontal axis: Date range
Color coding:
Red highlights: Indicate domains with concerning downward trends or poor performance
Yellow highlights: Show domains at risk or showing warning signs
Normal display: Represents stable or improving engagement
Data Table
Below the graph, you'll find a detailed table showing:
Column headers: Your selected brand profiles
Row headers: Individual dates within your selected time range
Cell values: Specific open rate percentages for each brand profile on each date
Interpreting Your Data
Understanding Zero Values
Important Note: You may see 0% open rates on certain dates. This typically means:
No emails were sent to that domain on that date
The calculation shows 0% because there were no emails to open
This is normal and expected for days when no campaigns were sent.
Identifying Trends
Positive Trends:
Steady or increasing open rates over time
Consistent engagement across dates when emails were sent
Warning Signs:
Declining open rates over consecutive sending days
Sudden drops in engagement for specific domains
Inconsistent performance patterns
Best Practices
Regular Monitoring
Check domain trends weekly to catch issues early
Pay special attention to major email providers (Gmail, Yahoo, Outlook)
Compare trends across different brand profiles to identify account-specific issues
Taking Action
If you notice declining trends for a specific domain, consider:
Reviewing your content for that audience
Adjusting send frequency
Checking your sender reputation
Consulting with our support team for deliverability advice
Comparative Analysis
Use multiple brand profiles to identify if issues are account-wide or brand-specific
Compare performance across different time periods to understand seasonal patterns
Troubleshooting
Common Questions:
Q: Why do I see so many 0% values? A: Zero values appear on dates when no emails were sent to the selected domain. This is normal and expected.
Q: Can I select multiple domains at once? A: Currently, the report analyzes one domain at a time. To compare multiple domains, run separate reports for each.
Q: How often is the data updated? A: Domain trending data is updated regularly as campaigns are sent and engagement is tracked.
Coming Soon
List Trending Report: We're developing a similar trending analysis for individual lists, which will provide even more granular insights into your audience engagement patterns.
Need Help?
If you have questions about interpreting your Domain Trending Report or need assistance with deliverability optimization, contact our support team. We're here to help you make the most of this powerful analytics tool.
The Domain Trending Report is part of Emercury's commitment to providing actionable deliverability insights that help you optimize your email performance.