What is an autoresponder?
An autoresponder is an automated email that is sent based on a specific trigger.
Common examples include:
A welcome email after someone subscribes
A thank-you message after a purchase
Follow-ups based on user engagement
How autoresponders work
Autoresponders are built around triggers — actions or conditions that determine when an email is sent.
Some common triggers include:
When a contact is added or opts in
When an email is opened or clicked
When a specific link or category is interacted with
Types of autoresponders
When creating an autoresponder, you’ll choose between two types:
Immediate → Sent as soon as the trigger occurs
Scheduled → Sent within a defined time frame after the trigger
Watch the video
For a full step-by-step walkthrough, watch the video below.